WEEEFORUM

International E-waste Day

It is estimated that 50 million tonnes of e-waste will be generated globally in 2018. Half of this is personal devices such as computers, screens, smartphones, tablets and TVs, with the remainder being larger household appliances and heating and cooling equipment.

Only 20% of global e-waste is recycled each year, which means that 40 million tonnes of e-waste is either placed in landfill, burned or illegally traded and treated in a sub-standard way and this is despite 66% of the world’s population being covered by e-waste legislation. This results in the huge loss of valuable and critical raw materials from the supply chain and causes serious health, environmental and societal issues through illegal shipments of waste to developing countries.

 

Even in the EU, which leads the world in e-waste recycling, only 35% of e-waste is officially reported as collected and recycled and the lack of public awareness is preventing countries from developing circular economies for electronic equipment.

In this context, the International E-Waste Day has been developed by the WEEE Forum with the support of 27 not-for-profit e-waste companies in 21 different countries across the world. It is being used to raise the public profile of e-waste recycling and encourage consumers to recycle their e-waste with the resulting increase in e-waste recycling rates on the day itself and into the future.

The very first International E-waste Day will be held this year! This exciting initiative will take place on the 13 October 2018 in Europe and globally thanks to extensive collaboration between the WEEE Forum and its members. International E-waste Day will focus on raising awareness on e-waste issues and e-waste collection and recycling. Please see below the list of the activities taking place in different countries.

Geographical coverage of the initiative.

 

If you are not a WEEE Forum member, how can you participate?

The WEEE Forum Community welcomes external partners to support the initiative. We need as many hands as possible to improve the situation! Please contact us at info@weee-forum.org so we can coordinate your involvement in this WEEE Forum initiative.
 

Planned activities' overview:

WEEE Forum members  
ANZRP

Australia 

* general communication activities
UFH

Austria

* Mobile phones school collections

* In cooperation with Jane Goodall Institute

Recupel

Belgium

* Game for secondary schools focusing on Circular Economy: Raw material hunt: The mission is to sell as much electrical appliances as possible in an ecologically and socially responsible manner. Raw material hunt is a playful way to experience in class that it is possible to continue producing electrical equipment, without disadvantages for the planet and the population. Moreover students pick up a lot of relevant and scientific information along the way.

* in cooperation with GoodPlanet

EPRA

Canada

* general communication activities
ASEKOL and Elektrowin

Czech Republic

* school information campaigns

EES Ringlus

Estonia

* Annual awareness campaign about propoer E-waste disposal in partnership with the website https://kuhuviia.ee/en indicating the closes collection point (also available in mobile version).

* social media campaign about collecting WEEE.

IRF

Iceland

* IRF working with: Collectors, municipalities, EPA, trade and industry
* The week before the 13th: Online and social media campaigns, press releases, advertisements
- Visibility and attention
- Messages to consumers about urban mine and recycling
- Where to go, what to do
* E-Waste Day: Events held by individual participants. Open house, special guidance at collection stations and in the shops etc.

WEEE Ireland

Ireland

• Corporate: October 8th launch International E-Waste Day at WEEE Ireland Conference: Future Proofing through Innovation and Excellence
• Householder PR: Photocall and national press release
• Schools: Launch of mobile phones recycling pilot with data destruction
• Local Authority Partnership: Promotion and advertising of WEEE recycling at local recycling centres
• Advertising: Online and social media advertising campaign
• Members: Dedicated newsletter to Members
• Promotion of dedicated small WEEE website: https://www.weeeireland.ie/small-things-matter/
 
Ecodom

Italy

Ecodom will do a communication campaign in partnership with the National Consumers Union (UNC), the first consumer association in Italy with:
• an on-line guide, explaining to Consumers what WEEE is and how to dispose it;
• a press release and other media relations activity;
• a newsletter (sent to 200.000 subscribers): the landing page will contain the project description and the link for the free download of the guide;
• post on the main social media. 
Re.media

Italy

Remedia will organize a special event with AIRES (the Italian electronics retailer association) to promote the “one to zero” in store collection of small WEEE.
EGIO

Lithuania

*Photo contest in the frame of the educational project, ‘Mes rūšiuojam (We recycle), involving more than 2220 institutions, called ‘Exposure from Electronics Waste’

*Communication activities in the national media, radio and TV

WEEE Malta

Malta 

* WEEE Islands Summit 

* seminars for producers

* activity targeted for school children

* WEEE collection activities

Wecycle

Netherlands

* Launch of ‘Recycletainment’ communication campaign, first time on Snapchat, with the goal to hand in more small WEEE at shops
* Press release
* Online promotion
 
Norsirk and Renas

Norway

* Focus on the dealers and information to shop employees about the producer responsibility system: awareness campaign towards members with shops about their responsibility to accept returns of WEEE and proper sorting and storage.

* Information for consumers about the take back solution

* In collaboration with Norwegian Environment Agency who will issue information materials, posters and fact sheets and newspaper articles about EPR and its effects. 

ElektroEko

Poland

* Information campaigns and collections in more than 3000 schools
* dedicated website: www.dzienbezelektrosmieci.pl
* Social media campaigns
* pocket guide on WEEE recycling
* activities coorganised with UNEP/GRID
* collection campaigns in Warsaw including give-aways for participants disposing WEEE 

AMB3E 

Portugal 

more information to follow 
ECOTIC

Romania

* Guided tours of ECOTIC Caravan and Vacaresti Natural Park in Bucharest
* School visits by ECOTiC Caravan
* Visits to CMCI Iasi collecting centre organised for pupils and students
* Employee awareness-raising campaign 
* Collection campaigns, door-to-door campaings and visits to the recycling plant 
Environ

Romania

• Release of a new smart recycling app
• Social media awareness campaign on the week 8 – 14th of October
• Workshops and recycling activities with children held in one of the biggest hypermarkets
• Promotion of a new interactive platform on www.reciclamimpreuna.ro 
RoRec

Romania

* Information and education campaign with the schools participating in the Recycling Patrol Program
* Local public awareness campaigns in cooperation with local authorities
 
ASEKOL SK

Slovakia

* social and online media campaign
* school information campaign
* educational public event in Bratislava
* informative newsletter for partners (producers, collectors, distributors..) 
ZEOS

Slovenia

* Between 8-24 October 2018 a local campaign on the proper handling of electrical and electronic equipment focused on:
a) collecting of electrical and electronic equipment (1-2 kg / inhabitant)
b) accompanying informative-awareness events (at least 6)

* involved shareholders: local public waste management services, municipalities, e-waste collectors, local media, schools (15-20 schools or 10.000 children), NGOs, households (40.000).

* together with Gorenje Surovina d.o.o. and media support from Radio City

Ecotic

Spain

* General communication activities

SENS

Switzerland

* comic book for primary schools

* Social media campaign with a challenge for an eBike 

* Influencer campaign 

 

SWICO

Switzerland

 

* social media photo contest
REPIC

United Kingdom

* publication of survey results about consumers' motivation for WEEE recycling/reuse
External organisations  
United Nations Environment Management Group and World Economic Forum

* Communication actvities

* Promotion of 2 videos about e-waste issue

International Finance Corporation (IFC)

Conference: E-waste management: Yesterday, today and tomorrow

13th October 2018, 10:00-13:00, New Delhi (more info to follow)

Public Relations Council of India

* nationwide awareness drive through social and online media - #CheckEwasteMonster

* seminar on handling e-waste in Navi Mumbai - with Rotary, Navi Mumbai First trust, Municipal Corporation

ZEOS Bosnia and Herzegovina * awareness campaign in primary schools in three cantons in our country
* Doors Open Days at the collector
* quiz of knowledge about e-waste for children
Greeneletron *Workshop about WEEE collection activities of Greeneletron linked with WEEE collection on the spot
California Electronics Recycler

* E-Waste Recycling event in Beverly Hills California on October 12, 2018 at the US Bank building sponsored by CBRE

* E-Waste Recycling event on October 24th at Greenlaw Partners in Tustin, California

*E-Waste Recycling event on Halloween October 31st at Ziggurat Federal Building  housing The Department of Homeland Security, GSA, Internal Revenue Service and other important Federal agencies. E-waste collection the thousands of government employees and their stakeholders.

Impact Recyclers Communication activities
Teton Valley Community Recycling

* local e-waste education campaign

* Free E-Waste Recycling Collection at the Teton County, Idaho Transfer Station on 13th Oct.

Closing the Loop

* First container filled with scrap phones shipped out of Cameroon for propoer recycling.

* Communication activities

Recycle Bangladesh

* social media campaign

* education campaign ficused on universities

* e-waste collections

Avfall Sverige

* campaign on invisible waste

https://www.avfallsverige.se/invisiblewaste/

TCO Development  * Communication activities
MRI E-cycle Solutions * free e-waste collection for any business located in Sydney, Brisbane, Melbourne and Canberra. More info here
Green Technology Recycling * Communication activities
Red Verde 

* communication activities

* collection week in Colombian States

EcoCómputo * Communication activities
EWIK

* an event on 13th Oct, including a clean up, market tour, showcasing of our products, tree planting and guest speakers (awareness creation)

Recicla Electrónicos México * interviews with the city local media,
* communication and social media activities 
EERA * Communication activities
WEEELABEX  * Communication activities
Euric 

* Communication activities

CRM Recovery project  * Launch of 5 policy recommendations coming out of the project