WEEEFORUM

International E-waste Day

It is estimated that 50 million tonnes of e-waste will be generated globally in 2018. Half of this is personal devices such as computers, screens, smartphones, tablets and TVs, with the remainder being larger household appliances and heating and cooling equipment.

Only 20% of global e-waste is recycled each year, which means that 40 million tonnes of e-waste is either placed in landfill, burned or illegally traded and treated in a sub-standard way and this is despite 66% of the world’s population being covered by e-waste legislation. This results in the huge loss of valuable and critical raw materials from the supply chain and causes serious health, environmental and societal issues through illegal shipments of waste to developing countries.

Even in the EU, which leads the world in e-waste recycling, only 35% of e-waste is officially reported as collected and recycled and the lack of public awareness is preventing countries from developing circular economies for electronic equipment.

In this context, the International E-Waste Day has been developed by the WEEE Forum with the support of 25 not-for-profit e-waste companies in 19 different countries across the world. It is being used to raise the public profile of e-waste recycling and encourage consumers to recycle their e-waste with the resulting increase in e-waste recycling rates on the day itself and into the future.

The very first International E-waste Day will be held this year! This exciting initiative will take place on the 13 October 2018 in Europe and globally thanks to extensive collaboration between the WEEE Forum and its members. International E-waste Day will focus on raising awareness on e-waste issues and e-waste collection and recycling. Please see below the list of the activities taking place in different countries.

Geographical coverage of the initiative.

Planned activities' overview:

ANZRP

Australia 

* general communication activities
UFH

Austria

* Mobile phones school collections

* In cooperation with Jane Goodall Institute

Recupel

Belgium

* Game for secondary schools focusing on Circular Economy: Raw material hunt: The mission is to sell as much electrical appliances as possible in an ecologically and socially responsible manner. Raw material hunt is a playful way to experience in class that it is possible to continue producing electrical equipment, without disadvantages for the planet and the population. Moreover students pick up a lot of relevant and scientific information along the way.

* in cooperation with GoodPlanet

EPRA

Canada

* general communication activities
ASEKOL and Elektrowin

Czech Republic

* school information campaigns

EES Ringlus

Estonia

* Annual awareness campaign about E-waste in partnership with the website https://kuhuviia.ee/en

* social media campaign about collecting WEEE.

IRF

Iceland

More information to follow
WEEE Ireland

Ireland

• Corporate: October 8th launch International E-Waste Day at WEEE Ireland Conference, Dublin
• Householder PR: Photocall and national press release
• Schools: Launch of mobile phones recycling pilot with data destruction
• Local Authority Partnership: Promotion and advertising of WEEE recycling at local recycling centres
• Advertising: Online and social media advertising campaign
• Members: Dedicated newsletter to Members
• Promotion of dedicated small WEEE website: https://www.weeeireland.ie/small-things-matter/
 
Ecodom

Italy

Communication campaign done in partnership with the National Consumers Union (UNC), the first consumer association in Italy:
• to create an on-line guide, explaining to Consumers what WEEE is and how to dispose it;
• press release and media relations activity;
• newsletter (sent to 200.000 subscribers): a landing page with the project description and the link for the free download of the guide;
• social media communication campaign.
Re.media

Italy

Remedia will organize a special event with AIRES (the Italian electronics retailer association) to promote the “one to zero” in store collection of small WEEE.
EGIO

Lithuania

*Photo contest in the frame of the educational project, ‘Mes rūšiuojam (We recycle), involving more than 2220 institutions, called ‘Exposure from Electronics Waste’

*Communication activities in the national media, radio and TV

WEEE Malta

Malta 

More information to follow
Wecycle

Netherlands

More information to follow
Norsirk and Renas

Norway

* Focus on the dealers and information to shop employees about the producer responsibility system: awareness campaign towards members with shops about their responsibility to accept returns of WEEE and proper sorting and storage.

* Information for consumers about the take back solution

* In collaboration with Norwegian Environment Agency who will issue information materials, posters and fact sheets and newspaper articles about EPR and its effects. 

ElektroEko

Poland

* Information campaigns and collections in more than 3000 schools
* dedicated website: www.dzienbezelektrosmieci.pl
* Social media campaigns
* pocket guide on WEEE recycling
* activities coorganised with UNEP/GRID
* collection campaigns in Warsaw including give-aways for participants disposing WEEE 

ECOTIC

Romania

More information to follow
Environ

Romania

More information to follow
RoRec

Romania

More information to follow
ZEOS

Slovenia

* Between 8-24 October 2018 a local campaign on the proper handling of electrical and electronic equipment focused on:
a) collecting of electrical and electronic equipment (1-2 kg / inhabitant)
b) accompanying informative-awareness events (at least 6)

* involved shareholders: local public waste management services, municipalities, e-waste collectors, local media, schools (15-20 schools or 10.000 children), NGOs, households (40.000).

Ecotic

Spain

More information to follow
SENS

Switzerland

* comic book for primary schools
SWICO

Switzerland

 

* social media photo contest
REPIC

United Kingdom

* general communication activities