Organiser

Organisation Name:

Erion

Organisation website:

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Social:

City:

Milano

Country:

Italy

Date(s):

14 October 2020

Activities:

Conference, Social media, News release, Business campaign -Social media, Business campaign Internet news

Description: Erion will make awareness projects to promote - in a simple and fun way - the recycling of WEEE. The initiative involved especially among the youngest. We'll lunch a digital and web awareness campaign on the correct management of WEEE. In addition we'll make social activities and we share the video compilation with children with Italian translation . The aim of the educational campaign will be to inform citizens about the rights and opportunities related to the disposal of such waste, encouraging good collection and recycling practices. In addition, we'll organisee a special event for Members and stakeholders in which we'll launch a new special project on the topic of circular economy. We will issue a press release on this topic.
Associate

Organisation Name:

EIT RawMaterials

Organisation website:

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Social:

City:

Multiple

Countries:

Germany, Ireland, Italy, Slovenia

Date(s):

From 19 October - 31 December 2020

Activities:

Public Campaign - Social media, School campaign or collection

Description: The WEEE4Future campaign, aims at engaging people to count, characterize, collect and contribute their e-waste in four target cities/regions, leveraging the EIT RawMaterials partner network. The target audience is school and university students (14-24 year olds), with a KPI of engaging with 7,000 households across the four cities. The project will initially run until the end of 2020, with launch taking place end of September. The aim is to gamify the process of collecting e-waste through use of a website, allowing schools or groups to enter details on e-waste found in their homes.  The project also gives access to educational content around the materials found in different electronics in order to raise awareness and increase understanding of e-waste issues and the importance of recycling; this will be structured around three modules:  Module 01 The E-Waste Dilemma
  • Definition
  • Category and type
  • Composition and mass balance
Module 02 The E-Waste Solution
  • E-Waste management system
  • E-Waste treatment process
Module 03 E-Recycling Benefits
  • Separated materials
  • New life for materials
Final disposal of hazardous and non recyclable materials The target group is young, diverse and active. We will use social media to reach them ; we will roll out a communications campaign once the website is ready involving social media ads for generation Z, targeted ads to reach out to teachers and direct ads on instagram.
Participant

Organisation Name:

Consorzio Poliedra

Organisation website:

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Activity website:

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Social:

City:

Milano

Country:

Italy

Date(s):

14 October 2020

Activities:

Awareness raising webinar and collection event

Description: In the framework of the Circular Economy Pillar’s activities of Merezzate+ project, a two-step activity will be organised to sensitize citizens to the correct e-waste collection and disposal:
  • A webinar (14th October 2020), open to the Merezzate District residents (615 dwellings) and to the community living nearby, aimed at describing how to properly manage e-waste and, more in general, how to correctly deal with domestic waste
  • A dedicated e-waste collection event (in the next days) with a mobile recycling station for electrical and electronic waste. The collection event will take place in Merezzate District area and will be opened both for residents and people living in the adjoining neighbourhoods
The activity is promoted together with Erion (previously Ecodom and Remedia), in synergy with Inno-WEE Project, and AMSA. Merezzate+ is cofinanced within Climate-KIC Smart Sustainable Districts programme. Pproject partnership: Politecnico di Milano – Energy department (project leader), Consorzio Poliedra, A2ASmartCity, A2ACaloreServizi.  
Participant

Organisation Name:

Legambiente Emilia-Romagna APS

Organisation website:

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Social:

City:

Bologna

Country:

Italy

Date(s):

13/10/2020

Activities:

School campaign or collection

Description: For the International Ewaste Day, our organization in collaboration with Erion, ENEA and Dedagroup within the project InnoWEEE co-financed by EIT Climate Kic, has organized an educational path about the environmental and social impact of WEEE in a scientific secondary school in Bologna with the promotion of a correct disposal of electronic waste.

About

The WEEE Forum a.i.s.b.l. is an international association representing forty producer responsibility organisations across the globe. Together with our members, we are at the forefront of turning the extended producer responsibility principle into an effective electronic waste management policy approach through our combined knowledge of the technical, business and operational aspects of collection, logistics, de-pollution, processing, preparing for reuse and reporting of e-waste. Our mission is to be the world’s foremost e-waste competence centre excelling in the implementation of the circularity principle.

Transparency Register ID 702397445-73.

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