More than 140 organisations from 50 countries on 6 continents joined forces this October 14^th to mark International E-Waste Day 2025, for the 8^th time with the same goal of raising awareness on the proper e-waste disposal. Many other companies supported the activities without registering, so the expected impact was even stronger. This year the activities run under the theme of critical raw materials (CRMs) with the slogan ‘Recycle your e-waste, it’s critical!’.

The 2025 press campaign achieved impressive results once again, with coverage in over 900 online news outlets across 55 countries and 27 languages, generating an estimated 1.8 billion potential impressions (excluding print, radio, or social media). Social media activity was particularly impressive, with a surge in engagement from organisations outside the traditional e-waste sector — showing that the message is resonating beyond recycling professionals. And even most importantly, thousands of e-waste collections, events, school lectures and other creative campaigns took place all around the globe. See more in the overview below.

To support this year’s campaign, the WEEE Forum and its members produced a range of educational and promotional materials, including:

• A  report on Critical Raw Materials (CRMs) in e-waste, in partnership with FutuRaM project;
• A short animation explaining the CRMs projections for Europe;
• A series of vox-pop videos featuring citizens and showing what they know about CRMs;
• A series of social media educational videos and infographics available here.

“This year’s International E-Waste Day proved that collective action works,” said Pascal Leroy, Director General of the WEEE Forum. “From major corporations to local schools, so many actors came together! The momentum generated by International E-Waste Day gives us real hope that we can translate awareness into concrete, long-term action on the e-waste challenge.”