181015 WeeeForum BenjaminBrolet 0054

Pascal Leroy

Director General

Pascal Leroy, Director General of the WEEE Forum since 2007, oversees the general management of the association. He has been involved in all manner of e-waste programmes, policies and projects for twenty years. Formerly he was Government Affairs Manager on WEEE at APPLiA, the European home appliance manufacturing industry association. He also worked for five years in the European Parliament, as well as for Hill and Knowlton, one of the world’s largest PR/PA firms.

In 2009, he took on the management of the WEEE Forum's WEEELABEX project that created the world’s first set of harmonised e-waste standards and set up the WEEELABEX Organisation in Prague, Czechia. In the past ten years, he was legal entity authorised representative for the WEEE Forum of multiple EU grant-funded projects regarding WEEE illegal trade (CWIT), recycling of LCD visual displays (REVOLV), secondary raw materials in the urban mine (ProSUM), circular services and business models (C-SERVEES), certification schemes for waste treatment (CEWASTE), data collection for primary and secondary raw materials (ORAMA), waste collection systems (COLLECTORS), future availability of raw materials (FUTURAM) and circular digital health devices (DICE). He is also a Sherpa to the High-Level Steering Group of the European Innovation Partnership on Raw Materials and as such contributed to the Strategic Implementation Plan. He is also a member of the Advisory Board of CIRCULARISE, a start-up that seeks to make the value chain more transparent.

As a 26-year old, Pascal obtained a bronze medal from the Fondation du Mérite Européen in 1994 for European achievement. He speaks Dutch (native), English, French, Spanish and German.