Organisation Name:

Recipo Ekonomisk Förening

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Denmark, Norway, Sweden


12-18th of October running on Social Media Platforms


Public Campaign - Social media

Description: A social media campaign, continuing on from last years campaign via where all the collection schemes in SWE, NO and DK are able to offer for free a series of short adverts informing consumers that old electronics become new products.

For 2020 we are re-editing the video footage from last years campaign, adding new music and a new voice over, to tell a different story with the same tag line that old electronics can become new products... so we are upcycling a recyclable advert for the recycling industry.

The social media campaign is created for collection schemes, producers, municipalities, schools, recyclers, in fact all organisations who wish to promote a more sustainable planet. Each organisation can chose their own strap line from a list and attach their logo to the end of the adverts, making them the sender of the message to their followers. Free sustainability content to promote the recycling of electronics and batteries in the Nordics.


The WEEE Forum a.i.s.b.l. is an international association representing 51 producer responsibility organisations across the globe. Together with our members, we are at the forefront of turning the extended producer responsibility principle into an effective electronic waste management policy approach through our combined knowledge of the technical, business and operational aspects of collection, logistics, de-pollution, processing, preparing for reuse and reporting of e-waste. Our mission is to be the world’s foremost e-waste competence centre excelling in the implementation of the circularity principle.

Transparency Register ID 702397445-73.

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