Organiser

Organisation Name:

ZEOS, d.o.o.

Organisation website:

Visit the website

Activity website:

Visit the website

Social:

City:

Slovenia

Country:

Slovenia

Date(s):

October 2020

Activities:

School campaign or collection

Description: In October, we will be participating in a children's magazine called Ciciban with content about e-waste and waste batteries. It is intended for kindergarten children and children of the first triad of primary school.

In the October issue, we will participate in their playful educational section called Cici Happy School, where a topic is presented every month, which enables a conversation about life and events in it. We will highlight the issue of e-waste and waste batteries and the possibilities for their proper handling.

Cici Happy School is also an all-Slovenian test of knowledge that does not encourage competition, but research and cooperation. This year it will be conducted in an online version, but only at the end of the school year, when the children who subscribe to the magazine will take part in the test, in which they will also have a question from our topic.

In this way we will cover approx. 70,000 children nationwide.

The campaign will also include some small parallel activities in the field or online, which we will adapt to the current situation in Slovenia due to the virus.
Associate

Organisation Name:

EIT RawMaterials

Organisation website:

Visit the website

Social:

City:

Multiple

Countries:

Germany, Ireland, Italy, Slovenia

Date(s):

From 19 October - 31 December 2020

Activities:

Public Campaign - Social media, School campaign or collection

Description: The WEEE4Future campaign, aims at engaging people to count, characterize, collect and contribute their e-waste in four target cities/regions, leveraging the EIT RawMaterials partner network. The target audience is school and university students (14-24 year olds), with a KPI of engaging with 7,000 households across the four cities. The project will initially run until the end of 2020, with launch taking place end of September.

The aim is to gamify the process of collecting e-waste through use of a website, allowing schools or groups to enter details on e-waste found in their homes.  The project also gives access to educational content around the materials found in different electronics in order to raise awareness and increase understanding of e-waste issues and the importance of recycling; this will be structured around three modules: 

Module 01

The E-Waste Dilemma

  • Definition

  • Category and type

  • Composition and mass balance


Module 02

The E-Waste Solution

  • E-Waste management system

  • E-Waste treatment process


Module 03

E-Recycling Benefits

  • Separated materials

  • New life for materials


Final disposal of hazardous and non recyclable materials

The target group is young, diverse and active. We will use social media to reach them ; we will roll out a communications campaign once the website is ready involving social media ads for generation Z, targeted ads to reach out to teachers and direct ads on instagram.

About

The WEEE Forum a.i.s.b.l. is an international association representing 51 producer responsibility organisations across the globe. Together with our members, we are at the forefront of turning the extended producer responsibility principle into an effective electronic waste management policy approach through our combined knowledge of the technical, business and operational aspects of collection, logistics, de-pollution, processing, preparing for reuse and reporting of e-waste. Our mission is to be the world’s foremost e-waste competence centre excelling in the implementation of the circularity principle.

Transparency Register ID 702397445-73.

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