Organisation Name:

Karo Sambhav Pvt Ltd

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Around 14th October 2022


Conference, Public Campaign - Radio news, Business campaign -Social media, News release, Public collection

Description: India stands as the 3rd largest e-waste generator in the world producing a total of 3.2 million tonnes of e-waste in 2019. Small, end-of-life electrical and electronic appliances present a significant challenge. UN estimated that in 2019, over 22 million tonnes of small e-waste were produced worldwide. This is 40% of the 57 million tonnes of all e-waste arising globally. If the quantity of these small items keeps on increasing at the same rate as total e-waste (around 3% per annum), it will reach 29 million tonnes by 2030. Due to their small size, items such as cell phones, electric toothbrushes, toasters and cameras are often discarded incorrectly, and they make up a significant proportion of the 8% of all e-waste that is thrown in waste bins which is subsequently landfilled or incinerated. This means the important raw materials they contain cannot be extracted and are lost.

In this context, it is crucial that people become more aware and that the loss of the important resources these items contain is stopped. The focus of International E-Waste Day 2022 will be, therefore, on small items of e-waste, under the slogan ‘Recycle it all, no matter how small!’.

Karo Sambhav is an organisation that collaborates with enterprises, consumers, governments and alliances to enable circular economy. It is developing socially responsible and financially viable circular solutions by collaborating with disintegrated players across waste value chains. It designs and implements transformative Extended Producer Responsibility programmes for electronics waste and plastic waste. In the space of e-waste, it is one of the first in India to be approved by Central Pollution Control Board. Karo Sambhav is the only organisation from Asia to become a member of WEEE Forum Belgium. This year, on the occasion of International E-waste Day, Karo Sambhav will launch its Pan India Awareness Campaigns across platforms including digital, radio and Out of Home (OOH), with an aim to inspire consumers to recycle their e-waste through formal collection channels.


The WEEE Forum a.i.s.b.l. is an international association representing forty six producer responsibility organisations across the globe. Together with our members, we are at the forefront of turning the extended producer responsibility principle into an effective electronic waste management policy approach through our combined knowledge of the technical, business and operational aspects of collection, logistics, de-pollution, processing, preparing for reuse and reporting of e-waste. Our mission is to be the world’s foremost e-waste competence centre excelling in the implementation of the circularity principle.

Transparency Register ID 702397445-73.

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