Description: Raise awareness about the importance of recycling electrical and electronical appliances​ utilizing IEWD material.

We will unfold a plan of 360 awareness campaign for Invisible e-waste.


Social Media plan, initiating on the 29^th of September till end October at FB/Instagram/LinkedIn/Youtube  (electrocycle)

Digital campaign via native articles leveraging the press release and the research statistical data and insights, provided by WEEE Forum ( Digital  newspapers, magazines, top visited websites, Retailers site/blogs), from 14/10 till 10/11/2023.

Reportages at TV shows (infotainment, lifestyle, eco) and Radio interviews elaborating the Invisible e-waste and the correct way to dispose them from 14^th of October and till 30/10/2023.

Street presence with Tailor-made station for WEEE collection in high traffic Square of Athens, aiming to educate for the invisible e-waste and facilitate the citizens to dispose their WEEE, 14 ^th of October 2023.

Description:

Awareness about WEEE proper management, collection points and environmental protection, focusing on this year’s edition to highlight the issue of invisible e-waste.

What is a broken electric toothbrush or headphones doing behind the bush? / inside the cupboard?

What is a non-working USB doing behind the curtain?

It’s waiting to be discovered in the 'invisible waste' treasure hunt.

A treasure hunt event that children can participate will take place in downtown Athens.

A treasure hunt game looking and finding the invisible e-waste, the event will encourage children to be active and to explore. A fun and satisfying experience for children to learn about recycling.

Setting up a treasure hunt by hiding clues and treasure. Clues will be given on where we can find invisible e-waste in our home, in our everyday life.