Organisation Name:

Electrão - Waste Management Association

Organisation website:

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Between 11th and 15th October 2021


Public Campaign - Internet news, News release, Social media, Public Campaign - TV news, Public Campaign - Radio news, Public Campaign - Social media

Description: Electrão - Waste Management Association is the main take back system for electric and electronic equipment (EEE) operating in Portugal, with a market share of more than 60%, and it is the only entity managing three waste streams: electronics, batteries and packaging waste. For celebrating the International E-Waste Day 2021, we are planning some activities to raise awareness of the incorrect management of electronic waste, the need to promote a correct system of collection that maximises the recycling, and the impact of these on the environment and climate change, and in the context of the circular economy.

Between 11th and 15th October, we are planning to launch: a press campaign and press releases, a digital marketing and website campaign and promote a public collection campaign.


The WEEE Forum a.i.s.b.l. is an international association representing 51 producer responsibility organisations across the globe. Together with our members, we are at the forefront of turning the extended producer responsibility principle into an effective electronic waste management policy approach through our combined knowledge of the technical, business and operational aspects of collection, logistics, de-pollution, processing, preparing for reuse and reporting of e-waste. Our mission is to be the world’s foremost e-waste competence centre excelling in the implementation of the circularity principle.

Transparency Register ID 702397445-73.

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